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Adobe InDesign

Adobe InDesign

Overview

What is Adobe InDesign?

Adobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media…

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Recent Reviews

The industry standard

9 out of 10
November 25, 2021
Incentivized
InDesign is the gold standard as far as desktop composition software goes for publishers. We (and our vendors) use the product to create …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Monthly Plan

$31.49

On Premise
per month

Annual Plan, Prepaid

$239.88 ($19.99)

On Premise
per year (per month)

Annual Plan, Paid Monthly

$251.88 ($20.99)

On Premise
per year (per month)

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Adobe InDesign?

Adobe InDesign Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Mac
Mobile ApplicationNo

Frequently Asked Questions

Adobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media management and creation products.

Reviewers rate Usability highest, with a score of 9.

The most common users of Adobe InDesign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(702)

Attribute Ratings

Reviews

(1-25 of 27)
Companies can't remove reviews or game the system. Here's why
Janeil Harricharan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe InDesign is used to format various print layouts, mostly in the desktop publishing space. The software supports detailed design, more than Microsoft Word. I believe it excels over Canva due to the precise nature of things can be tweaked, such as font spacing and layering.

The software has recently been used to create and tweak interactive fixed-layout eBooks, in which Adobe InDesign has the tools to embed media (video, audio, etc) for iTunes. As far as I can tell, this is the only software that supports this type of design.
  • Page overview and layout
  • Media implementation to eBooks
  • In-depth control of elements in layout
  • Preflight review feature to spot errors
  • Not naturally a WYSIWYG display (this is an option, and doesn't always work as intended)
  • Moving images and photos around while holding an additional key
  • Layers or objects are not easily clickable behind other objects.
  • Adobe InDesign does require some fair system resources to work smoothly
Adobe InDesign is very well suited to image-heavy publications, such as children's books, cookbooks and coffee table books. It gives you almost complete control how to arrange these elements, and to be able to tweak them with precision.

The software is an absolute necessity if one is developing interactive eBooks, especially for the Apple iTunes store. Unless coded by hand, I am not aware of any other tools to handle this.

It is a powerful toolset, and can take on most anything publishing related that you throw at it. I personally have found that it doesn't do too well with reflowable eBooks (like for Kindle Amazon), but it retains that capability.
Allie (Allison) Egerer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is currently being used in our company to create and/or receive design files for our clients' direct mail needs, this mostly includes forms and envelopes. We also use it to create the copy decks for the direct mail we send out. The software is only used by our Marketing and Lettershop departments. The reason we choose Adobe InDesign over other products is because of it's complexity and because of its standardization in the industry. As far as complexity goes, we have found that other products just don't seem to compare when it comes to the amount of things the tool itself can do. We use it for aspects such as mail merge, layering, shared libraries, master pages, and much more. When it comes to standardization in the industry, you really aren't going to find a more standard product used for design than an Adobe product. It makes it much easier to work in a agency setting, like we do, when you use the same products as your clients.
  • Layering - When comparing to products like Microsoft Word, the layering becomes a big plus for Adobe InDesign. Layering allows you to turn "on" and "off" certain aspects of your document, such as if you wanted to show what a direct mail piece looks like with just the art work showing and then again with sample data showing by just the click of a button.
  • Master Pages - Again, when comparing to Microsoft Word, master pages in Adobe InDesign takes "styling" just a little bit further. It makes it much easier to create certain multiple styles that you can easily apply (or not apply) to various pages. Such as if you wanted the page number and company to show on certain pages, and not on others.
  • Cloud Libraries - This is a GREAT feature for companies who have multiple employees working in the software. When one employee adds an element to a Cloud Library, every other employee has access to it as well. This doesn't just pertain to images, like you would think - you can add things like styles, whole paragraphs (such as boiler plates), fonts, brand colors, and more. The great part is, you also don't have to be working in an online browser in order to access them.
  • Crashes - It is almost understandable because of how large the software is, but we have had issues with the product crashing randomly, more so than others software we use.
  • Incompatible Versions - Recently we have had some issues with opening files from other organizations and getting a message stating that their document was made with a "newer version" than ours and that it's incompatible - even though we don't have any pending updates to our software. It can be confusing because now that the Creative Cloud version exists, it seems like there should no longer be error issues for "newer" versions (such as InDesign 5.1, or InDesign 6.1, like there used to be - now it's just InDesign CC going forward with no newer versions.) So this error message, in theory, shouldn't be happening.
  • Complicated - Again, it is understandable because of how complex of a tool this is, but this is not a tool you are going to be fully able to train a coworker on in a week. In fact most people who have used it for years still probably only use about 10-20% of the tools features. This type of software, unlike Microsoft Word, is usually only used by people who work in field of design/creative, so you wouldn't expect every employee to be able to use it.
Adobe InDesign would be well suited for scenarios such as created very intricate documents, such as ones that are utilizing many different views or layers. It would also be well suited for creating very large documents such as creating manuals or books for print. A scenario where Adobe InDesign would be less appropriate would be for creating a logo or a graphic. It also might be less appropriate for something such as a simple company document like an offer letter, or a fax, not that it couldn't be used but it would be similar to using a scientific calculator to add 2+2, it's just too complex of a tool to be used for something as simple as that.
November 24, 2021

The best we found!

Kelsie Hamilton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We create a book (about 200 pages) for our Board Members twice a year. The product that we used to create for our board was very simple, not exciting, and was created by combining a bunch of PDFs. It really wasn't a very innovative product. So, we started to think about how to "spice" up our product, for readability (particularly on digital devices), and for engagement by our board. We've used it for the last two years now.
  • Tutorials.
  • Visual.
  • Customizable.
  • Usability.
  • Functionality.
  • Consistency.
It is well suited when you have a staff member that can be dedicated to learning the process. It's not necessarily the easiest to just "pick up" and run with it. My team member was able to really dig in and learn how to use it, and then train myself afterward.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe InDesign mainly for self promotional products such as marketing brochures and customer proposals. It is being used by the design team for jobs that need the finest control and execution from concept to print. It is the tool to use when the product needs to look exactly how you expect.
  • Character and object styles are essential. With these two features you can save hours of work going through multi-page documents and manually reformatting individual elements.
  • Powerful PDF generation. Not only can you generate consistently well laid out documents, but you can incorporate specific PDF features. For instance, you can create a table of contents with text links that go right to the page in the PDF.
  • The ability to pre-flight and package projects for print is such a relief. You don't need to manually hunt down fonts and resources to send to your printer, it can all be buttoned up and print ready.
  • There is a lot of overlap in the Adobe content creation apps. You can make a block of text in Photoshop, Illustrator, or InDesign. And while tools are generally similar, things can be a bit jarring when going from one package to another. It is understandable that they are different tools attacking different problems, but any steps that can be take to smooth the functionality would be appreciated.
  • Cost. With so much of the software world going open source, it can feel weird shelling out for a program. That being said, if your need is an InDesign problem, there is NO alternative and it is worth every penny
  • Learning curve. There is a tremendous amount of documentation and user guides out there. But the fact is, this program is a monster. If it is not your job to create professional documents, you will not have the time or motivation to master Adobe InDesign.
If you need this tool, there simply isn't any other program to recommend. And if you don't need it, it is a waste of time and money to invest in it. For this reason I don't know that I would recommend it to anybody. If somebody would need this tool to do their work, they would already have it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is our go-to software application for designing and creating the layout of our printed product brochures and information booklets. It is used exclusively in the marketing department, but we also create printed material for our R&D department. There is no other software application available that allows this kind of speed and ease of use when it comes to layout tasks.
  • Creating multi-page printed documents, like brochures
  • Creating print-ready PDF of EPS files in the format that the printer requires
  • The InDesign files of newer versions are rarely compatible with older versions, which makes sharing work difficult. There is an option to export to a universal file, but this is an avoidable hassle.
  • Menu items and workspace layouts are sometimes changed with newer versions, which causes confusion and requires a learning period before you can work at full speed again.
Designing printed brochures, flyers and information booklets is where Adobe InDesign shines. It's not a tool to edit images, although you have some options that help you avoid having to open up Photoshop. The two applications work hand-in-hand, and I can't use InDesign without going to Photoshop every once in a while.
Nathan Morimitsu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use InDesign to develop printed marketing materials ranging from business cards to brochures. The ease of usability, especially when it comes to updating graphics on a regular basis, makes InDesign my go-to for developing our frequently used printed materials. I also use it to create PDF files that are easy to search and browse, making for a more immersive experience on a computer or mobile device.
  • Incorporates graphics from Illustrator and Photoshop.
  • Makes searchable PDFs more intelligent.
  • It is a bit of a resource hog. For best results, double the suggested RAM and scratch disk space.
  • Sometimes the library items don't update as fast as other Adobe products.
I like to tell people that if they are designing anything that is more than one page/artboard, that they should use InDesign. For documents that are one artboard (and not just artistic in nature) Adobe Illustrator is typically a better tool. Having native support for PDF Files built-in makes it an incredibly powerful tool for documents that will be printed offsite or by a 3rd party.
April 01, 2020

Layout Master

Score 10 out of 10
Vetted Review
Verified User
At the Union, I used InDesign to format Write: The Magazine of The Writers' Union of Canada and other publications, such as the annual report and a guidebook series, and special editions.
  • Great measurement tooling
  • Perfect kearning and leading abilities
  • Good linked file management
  • As with all Adobe products, updates mean a learning curve
Great for print layouts, but I haven't used it for web yet.
February 19, 2020

InDesign Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use InDesign in our technology classes. They use it to create posters and other fliers, with the purpose of learning the program. Our public relations team also uses it for creating the posters and fliers that we put around the school for events that are coming up within the school.
  • InDesign is really fast and can help boost production.
  • It is an awesome program for creating posters or fliers.
  • It does not work well with opening PDFs.
  • It can be a little difficult to get used to for first-timers to the program.
One place where we have found that InDesign has been really useful is with our public relations team at our school. When we have upcoming events or anything going on at the school they will use InDesign to create the posters and flyers for those events. We've also tried it in a technology class and our students have loved it and the ability it gives them to create something.
Irina Danilova | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is used across our Design Team and by e-mail designers/developers. All our print/marketing materials are created using InDesign. It helps a lot to have templates with all the brand styles applied and speeds up the process of creating new brochures, flyers, and email assets. As a person directly involved in designing webpages and email, I found it very easy to use InDesign to change templates, adjust image ratios, and standardize them. Also, exporting InDesign pages in a different format (we use PNGs for emails) is a breeze.
  • Great for creating master-templates for a variety of media.
  • Great text flow control.
  • Links do not auto update.
  • A learning curve may be steep for a novice.
As far as my experience goes, InDesign is a great tool to create layouts for all the possible print media, from a visit card to a book. Our company deals with travel, and it is imperative to produce high quality, visually attractive promotion materials: postcards, flyers, and brochures that are consistent in style and follow brand guides. InDesign is a great tool for this. It does not allow us to do image manipulation or create vectors, so other Adobe products have to be used instead.
Stephen Wittmaak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe InDesign two-fold. We use it for creation and design of our own initiatives and projects, but also as an editing tool for work that comes in for us from the agency side of things. Being able to create and also edit with it has saved us time and money, especially during tight deadlines.
  • Creates flexible layouts
  • Easy import and organization of ideas and files
  • Massive learning curve to get from zero to functional usability of the program.
  • Layout for options isn't intuitive for Photoshop/Illustrator users
For anyone making print designs, InDesign is the go to standard, more so for booklets, pamphlets, anything with multiple pages or designs that have a lot of copy in layout, such as product detailers and one sheets. If you're doing posters, or badges or anything that has quite a bit of built in creative flair, is recommend sticking with Illustrator. You can use it, but you'll be exporting elements constantly from Illustrator.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At our organization, we use InDesign as our exclusive tool for creating custom print materials. I am an instructional designer and I use this program to create all of our print training materials like instructor and participant guides, informational flyers, and product documentation. Our marketing department also uses this program to create their print ads, two-pagers, and battle-cards. This tool is fantastic and allows us to quickly and efficiently create custom print documents, layouts, and templates.
  • This tool is really good at creating detailed print layouts in a relatively short amount of time.
  • InDesign allows you to create templates for a host of elements that you will use in the system. Whether it is page layouts, text styles, or even spacing preferences, you can customize and save your settings for all of the elements that you will use regularly.
  • Because Adobe provides separate programs for vector creation and picture editing, InDesign is fairly light in this kind of functionality. While this makes complete sense from a business standpoint, it is a little frustrating to have to go to a different program when I need to edit pictures and vector images.
  • The snap-to-grid and snap-to-line functionality in InDesign can be a little annoying. While it is sometimes very helpful, often the logic behind these functions force the lines that elements that you are trying to align into very different places. You can turn this logic off, though, if need be.
Adobe InDesign is an incredible print design tool for experienced designers and developers. It lets you create custom layouts quickly and effectively...if you are familiar with the tool and understand the underlying logic of Adobe systems. If you have the time to devote to learning how layering works and how all of the small simple creation tools can be combined to create more complex elements, you will find this to be maybe the most helpful tool you can use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is crucial in our visual communication strategies. The need for print/digital layouts is constant: we create flyers to promote events, handouts to drive campaigns, booklets/workbooks to teach classes, name badges for volunteers, etc.
  • Integration with other Adobe Creative Cloud products.
  • Bulk layout creation (data imports).
  • Creating bulleted lists still feels a bit unintuitive.
  • Ability to select colors without creating swatches (for temporary projects).
I personally do not have experience with any other layout design software, so this is definitely a biased opinion. But Adobe InDesign is relatively intuitive to use and filled with robust features that allow users to accomplish much more complex projects. I rarely need these more high-end features and typically stick with the basics, but it has significantly improved the quality of visual communication in our organization. Our end-goal always is to increase and retain engagement, and even with quality content, if it is not presented in an appealing/professional way, we lose that engagement. Adobe InDesign offers flexibility in the design process that is not possible in just the average word processing tool (i.e., Microsoft Word, PowerPoint, etc.). It is certainly not designed for graphic/image editing. Still, the integration with Illustrator and Photoshop makes the process very seamless (mainly because it retains vector layers from Illustrator, so you can always make minor adjustments directly in InDesign without having to go back and forth between apps constantly).
January 17, 2020

An Industry Staple

Jennifer Hess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe InDesign for design projects such as brochures, booklets, or sometimes single-page flyers (depending on the content). We are a small organization, and I am currently the only designer, so I am the only one who uses it. However, I serve as Marketing Director for some of my clients, and I manage other junior design team members there who also use it. InDesign is great for multi-page components, particularly those with dedicated sections or templates which need to be organized and displayed a certain way. It's also great for text-heavy projects, or those which use a lot of linked assets. Through use of shared Adobe Creative Cloud libraries and folders, it allows easy sharing between design teams, and avoids the need to package & send files between designers.
  • Include linked assets from Creative Cloud library for easy sharing.
  • Ideal for building page layouts and master templates for multi-page document formatting.
  • Can be difficult for beginners to understand tools and functionality.
  • Can sometimes be difficult to decide when to use InDesign vs Illustrator, depending on the project.
Adobe InDesign is an industry standard, and I would not trust a professional designer who did not at least have an intermediate level of knowledge in InDesign. It's best suited for multi-page documents, such as book publication, brochures or pamphlets. Its tools allow designers to build wireframe layouts, roughing in placement of images, text or other linked elements. The ability to create multiple page 'masters' allows for implementation of different template components for each document section. For example, the sections can use their own numbering systems, start at different intervals, have different background design components, and if the tools are used properly, they can be used to dynamically generate Table of Contents layouts which saves designers a lot of time. Content can be flowed between sections, so if additional text is added or the text area gets smaller, the text will flow to the subsequent linked text box. Additionally, it's well suited (and intended) for design all the way through the production process, so its print-ready export settings will typically accommodate professional print vendor specifications, supporting bleed, trim, gutter, and complex PDF export options.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
As a designer at an agency that offers full service marketing and design for our clients, we'd leverage the entirety of the Adobe Suite, including InDesign for the required deliverables for our clients. Given its specialty, we'd leverage InDesign for the print deliverables to reflect the new branding, such as letterhead, business cards, brochures, and even the company's own book.
  • Page layout for printed materials.
  • Styles for easy re-use of fonts.
  • Steep learning curve compared to other Adobe products.
  • Limited in uses, print only.
If you are not a trained designer or peer user of the Adobe Suite, I'd recommend using Illustrator for simpler print projects. However, if you are building a large scale print job, such as a book, booklet, or menu, it's worth the steep learning curve. The styles and build in margins are hard to beat for such a larger scale design. If you are an Adobe Suite user, you can also import images, vectors, and other things from Adobe files, so it's integrations are really good. If you are new to Adobe, or already find Illustrator and Photoshop tough, then you may want to stick with them for simpler projects.
Courtney Birnbaum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Since our transition to full-time Adobe InDesign use in 2017, our publishing group inside the larger company has seen streamlined production, improved quality in graphics produced, and growth in the ability for each team member to contribute to the larger picture of good design and style. We use InDesign every day to prepare magazines and other publications for print and digital distribution, and InDesign continues to offer new assets to our team. As part of InDesign's fuctions, Adobe Typekit — when functioning properly — allows a uniform look no matter which user or computer our designs are viewed on, as we can trust that Adobe's quality fonts are also consistent in appearance for everyone (and the included licensing pleases our legal department as well).
  • Publishing design: The variety of design tools available in InDesign are impressive, helping limit some of the work that needs to be handled in a second program like Photoshop or Illustrator so that we can complete a design sooner. When a second program is necessary, InDesign is also quick to integrate work between Illustrator and Photoshop as well.
  • CSV integration: Comma Separated Values sheets lower our production time in the best way. One InDesign template format with a CSV form can be used to produce the thousands of pages we need each year with the same information for different groups with just a few clicks, instead of the copying and pasting from records that used to be required.
  • InDesign does not seem to have a simple way to combine many files into one book or document that can be used at the same time. Indeed, it unfortunately runs slower the more pages you put into the same document, and if all pages are in one document, the pages cannot be edited by different people at the same time — no group editing option.
  • Most of InDesign's tools work well, and even those that are not as natural to learn, it is simple enough to adapt to using these tools. Selecting objects within groups can be difficult to do without going into the Layers panel, however, and I believe the most difficult feature that I used the most often is the guides tool, which could definitely use better functionality in setup, adjustment and having objects snap to them.
InDesign is my preferred tool for publishing, but it is cost prohibitive, and it is not so far above other publishing software options to make it my 10/10 recommendation because of this price issue. For businesses, groups or individuals with 1) heavy software use, 2) ample budget, and 3) nearly constant work to be done, InDesign makes immediate sense. Designers who need web hosting will also find InDesign a great option, because the Publish Online tool is so simple and satisfactory. For those learning to use publishing or who cannot afford the monthly drain that an Adobe Creative Cloud subscription insists upon, another publishing program, such as Affinity Publisher or a free and open source (FOSS) option, would be more appropriate. Other reasons that might make the monthly commitment to Adobe InDesign and its fees unnecessary include if 1) you are only infrequently using layout software and don't use other Adobe products, or 2) you do not need the freedom and customization options and can do the work in a word processing software just as well.
Michael Prewitt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company uses multiple Adobe applications within the Adobe Creative Suite; we have a Teams subscription plan. InDesign is used primarily for print layouts (periodicals, products, advertising, displays, etc.). Occasionally it has been used for design of graphics for a digital context (web banners, etc.)—although we tend to use Photoshop for that most of the time.

While multiple departments use Adobe apps, InDesign is primarily used by my department, and occasionally by others who need to use files we created. I would not consider it to be a great fit for people with very elementary design or publishing needs. But for people trained in graphic design, it is perfect. Our company also uses InCopy, which allows others to edit InDesign documents without getting tangled up in all the layout controls.

That InDesign works so seamlessly with other Adobe apps (Photoshop, Illustrator, Acrobat) is a big plus. I am a long-time user, since version 1, and consider InDesign to be the premier publishing app with the best selection of professional features. InDesign lets us create the kinds of designs we want with a minimum of effort, with fine control, and with great results.
  • InDesign has great control of text composition and flow. If spacing, kerning, leading, grouping text elements, hyphenation control, OpenType features, etc., are your thing, InDesign has got you covered.
  • InDesign has great layout and design features built in. You can create a lot of your layout elements right inside InDesign without needing other applications.
  • InDesign is not geared toward general office users. It has a complex user interface, and the level of controls could intimidate basic users. The workflow is more complex than creating something like a Microsoft Word or Apple Pages document.
  • The software is expensive. You can acquire it only through a subscription license plan, and this will set you back hundreds or thousands of dollars every year depending on the number of users in your company.
If you are doing professional graphic design, and especially if you are doing design for print or for digital publishing (PDF, etc.), Adobe InDesign is exceptionally good. For magazines, newsletters, books, DVD and CD jackets, business cards, signage, fliers and brochures, newspaper ads, bulletins, etc., it is an ideal software app. However, it does require a somewhat advanced level of computer operator skill, and the initial learning curve is a bit steep.

I would not recommend it for someone whose needs are more in line with what Microsoft Word or Apple Pages can do.
Janae Balibrea | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use InDesign to create quarterly performance reports for investors of our properties. The other assistant in the office and I are the only ones who use it. I use the program a few weeks each quarter (January, April, July, October). It addresses the problem of creating clean, clear, beautiful reports for our investors to get a snapshot of how their investments are performing.
  • InDesign makes it easy to have one template across a project.
  • InDesign makes it easy for you to create custom projects.
  • InDesign is complex to use and requires training.
  • InDesign makes it a little difficult to format text uniformly.
Adobe InDesign is well suited for creating custom, attractive, high-quality reports. It's not great for time saving and efficiency, so if you haven't learned the program and are short on time, it wouldn't be ideal.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm the only person at my office who uses InDesign. I use it on a nearly daily basis, for all sorts of print layout projects (posters, booklets, note cards, brochures, signs, etc). It addresses our need to have professional-quality designs, made efficiently, with the utmost attention to detail. Branding is very important to me and InDesign allows me to have total control over the look of the design. We're a small nonprofit so nobody else on staff has the responsibility to use it. We hire a freelance graphic designer for our bigger projects, and she uses InDesign as well.
  • Incredible level of control over the details of every page. You know exactly how things will look when they print.
  • A decent learning curve (not too difficult) if you're reasonably tech-savvy, considering how robust it is.
  • There's a really annoying feature with scrolling for fonts, where sometimes it scrolls up and other times it scrolls down when you're moving your mouse the same way both times. You can't turn off this feature. I have no idea why they made it.
It's really the best option for anyone who will be doing print design projects on a somewhat regular basis. It's very affordable, especially if you're a nonprofit (get signed up with TechSoup). It wouldn't be appropriate for someone who has absolutely no design skills. They should look for one of those online apps that guides you through the design process and has lots of professional-looking templates. Just don't do Word or Publisher. They are so limited for design work, and people will be able to tell!
Ben Caplan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
With InDesign, we're able to design print material and other products that will go to print.

It is ideal for letterhead, business cards, mailers, and many other print products.

We don't currently use InDesign across the board, but rather with just our marketing department. InDesign gives us the liberty to create a printed product that doesn't conform to a standard pre-built template that could be purchased online.
  • Creative liberty.
  • Powerful tools for digital design.
  • Perfect templates for use later.
  • Cost.
  • The steep learning curve.
  • Overwhelming number of options of tools and features.
If you need something designed that can be printed, this is the tool. It is the "gold standard" across every industry for printing.

If you work with a printer they generally like receiving the InDesign file so that they can gather the exact Pantone colors, modify the print settings or whatever they need to do. This is such a powerful tool for printing and more.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe InDesign for all of our day to day creative work. This work covers print advertising, marketing and sales brochures, flyers, direct mailers and other supporting collateral. Using InDesign allows our designers the flexibility to use our standard templates for brand work and non template work that can be shared amongst the designers internally and externally. We can use the packaging to collect all linked files and fonts for external printing and for archiving.
  • Integration with Adobe Illustrator and Photoshop. Integration with our project management and approval tool Workfront.
  • Share document layouts with others.
  • Minimal learning curve when moving from version to version.
  • The ability to have editors edit in InDesign directly and not have to use InCopy.
  • Ability to import Word files better to bring in the Word stylesheets.
  • Preemptive typing, similar to what Google does with their email client.
For an in-house design group Adobe InDesign has been a valuable tool. For any print or online PDFs we use InDesign and have been very successful in doing what we do. From note cards to our award winning magazine Adobe InDesign does it all. There's no other tool like it in the marketplace today.
Chad Gabriel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is primarily used by our branding and marketing functional areas including social impact. It allows us to create print ready publications for things like brochures, flyers, posters, magazines, and more.
  • Powerful capabilities for many print media formats
  • Team workflow via Creative Cloud
  • Handling large file sizes with high resolution photos
  • Steep learning curve
  • Occasional slow load time when opening
InDesign is ideal for when you need complete control of all aspects for printing including color, bleeds, slugs, I don’t, and margins for example. If you’re not worried about these types of things the product will still do the job but may be overkill.
Brittney Collier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used Adobe InDesign as a member of the marketing department. Myself and a senior designer had access to Adobe InDesign to create content for marketing campaigns and for our website. While Adobe Illustrator works well for creating graphics and banners, Adobe InDesign helped us to create marketing collateral with a page layout like eBooks, whitepapers, and flyers. It helped us to create content that explained the benefits of our products to customers and ultimately, assisted in generating leads and making sales.
  • Adobe is great for creating content like eBooks and whitepapers. Many people use simpler applications like Microsoft Word for creating these types of documents, but Adobe provides more flexibility in layout which helps you to make more engaging content. The platform is more responsive to vector files - enabling you to change image colors. Also, text boxes and images can be placed anywhere on the page rather than having to follow a cursor for placement like one would have to when using Microsoft Word. It seems like the platform was built for creating more engaging content with a variety of imagery and text on every page.
  • One of my favorite features on Adobe is the option to create color themes. Most companies I've worked for have had brand guidelines that must be followed when creating content. One of the most important guidelines are the brand colors. With Adobe, I can save the company's brand colors as a color theme to make sure that every time I open the application, our brand colors are stored. This shortens the amount of time it takes to start a project and enables me to select, deselect, and change colors to see which brand color works best.
  • I love the "Layers" feature on Adobe InDesign. When working on other platforms, I always have to go to the images or text boxes on the page and select "bring forward" or "move backward" to make sure everything is displayed properly. For example, if I want white text on top of a blue shape, the blue shape may come forward and the text will be under the blue shape. This never happens in Adobe InDesign because you can separate your text and images into layers. In most cases, since text is supposed to be read, the text should be on top of all images and shapes. In Adobe InDesign, I can group every text box into a layer that always stays on top of the shapes and images.
  • The biggest issue that I think hinders people from using Adobe InDesign is how overwhelming it is to get started. The interface is not intuitive and doesn't mimic the layout of any similar application. Because of that, it can be difficult to adopt if your company's employees have not already had experience using it. In my case, I had been introduced to InDesign as an intern and later accepted a full-time role on a team where I was able to improve to an intermediate level because our senior digital designer (an InDesign expert) was there to support me as I used InDesign for content creation. In my opinion, this is a rare opportunity where a company already has an expert available. Having such a difficult learning curve to overcome also seems to impact employee workload. Since it takes a while for employees to understand how to use the platform, creating content using this application is often tacked onto one or to people who understand how to use it - making the person(s) feel overwhelmed.
Adobe InDesign is best for companies who rely on content to sell their products and need that content to be engaging. Even though the platform can be difficult to understand, it's worth it to invest the time to understand it if you have a complicated product. I have worked for two SaaS companies and selling software can require very detailed and technical explanations. Having Adobe would enable your marketing and/or design team to turn those technical details into colorful pages and graphics that keep prospective customers engaged. It would lower costs in the long run because you'll have employees with deep knowledge of the products creating these documents/graphics quickly rather than outsourcing to a design or marketing agency who would need to learn about your product and how it works for every piece of content you'll need.

Unless you're creating a catalog, I would not recommend Adobe InDesign for companies with products that can be explained in a photo or one simple graphic. It would be best to utilize Adobe Illustrator for those types of products.
October 24, 2019

InDesign your Life

Score 10 out of 10
Vetted Review
Verified User
Incentivized
The marketing and design department uses InDesign exclusively (versus things like Publisher or the ancient QuarkXPress). Overall, InDesign is used to create publications or multi-page layout documents. We typically use InDesign to streamline our efforts for marketing in multiple languages and master pages, layers, and a combination of other items allows us to export different marketing materials quickly and efficiently.
  • Multi-page layout
  • Publication Design
  • Magazine Design
  • Print Design
  • Pre-Press
  • Introduction to new tools
  • Paragraph styles should be more intuitive
  • Have pre-set document layouts for InDesign newbies
Adobe InDesign is great for multi-page layout marketing and allows anyone to create a magazine, a newspaper, a book, all in minutes. I would not use Adobe InDesign for image manipulation, creation of vector content, etc., as Photoshop and Illustrator fill those niches entirely. I like to consider Adobe InDesign as part of the trifecta of Adobe programs in that it fills its role while working with Photoshop/Illustrator to accomplish goals.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a non-profit, we use it to design a lot of materials, from our student booklets to pamphlets, posters, instructional materials, etc. We all use it at our organization, but I am a documentation lead, which means I usually take our organization's ideas and then create drafts/ideas in InDesign and then get feedback from others and make edits as needed. I also help train others in our organization on how to use it.
  • Ability to create professional media
  • Has a lot of online resources to learn how to use it
  • Fairly easy to use (but a large learning curve)
  • Great tools/options
  • Inserting tables is not super easy or intuitive: I feel like something that basic should be better
  • Panels of all different options of tools, tabs, etc could be organized better
  • Large learning curve for the general population: hard for people who are only used to Microsoft products to make the transition
  • Expensive to get adobe suite. I'd love to have it personally and recommend it to more people, especially in the education world- but many can't afford in their budgets.
It is great for designing anything where you need to make something look professional and as a layout-posters, handouts, booklets, using high-quality media, export as a pdf, etc. It is less appropriate if wanting to do a write up to quick share with others, take notes, or more informal documents.
Todd Dodge | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe InDesign is currently only being used in the marketing department, by the graphic designers. We are currently using Adobe InDesign for our travel magazines and brochures. Adobe InDesign is great for building and creating long-form magazines and hosts a master edit that will affect all pages, unlike Illustrator where you can design the layout of a magazine, but with no master edit, it takes a lot more effort and revision editing to make it work.
  • Familiarity
  • Organized
  • Learnable
  • More features
  • Similar tool layout to Illustrator
  • More real-world related tutorials
Adobe InDesign is great, as mentioned before, for magazine layouts and being able to edit a page, and it will automatically adjust the rest of the pages, whereas other Adobe programs don't take that into effect. InDesign is best suited for that, but not much else, and lacks the features of Illustrator and Photoshop, and with both those programs having more features, I tend to use those more often.
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